UPF 50+ Resort Wear

Our mission is to keep your skin safe from the damaging effects of the sun by offering you chic clothing that makes sun protection instant, effortless and beautiful. Parasol’s resort wear serves as a physical barrier against 98% of the sun’s damaging rays without any chemical coatings. Read More


Our Brand Story

Parasol is a luxe resort brand founded by Alexandra Kotur, the former style director of American Vogue.  Parasol is inspired by Alexandra’s love of travel and fashion and her desire to protect the health and beauty of her skin and her children’s skin from the damaging effects of the sun.  She partnered with Fernanda Niven, whose career spans fashion, food and film, to create clothing that would grace the pages of Vogue magazine but be synonymous with serious sun protection.

Parasol's chic sun protective beachwear will be found in major department stores across the United States in Spring/Summer 2014 and Parasol will soon launch it’s accessories and beauty line, featuring carefully selected products from hats, sunscreens and sunglasses, to provide the Parasol woman with all of the products she needs to enjoy guilt free days in sun-drenched climates.

At Parasol, we believe you should never have to sacrifice style for functionality.  Our vision it to create a brand that gives you the freedom to chase the sun secure in the knowledge that you and your children are wearing the ultimate in sun protection.

Parasol... It's a whole new way of living in the sun.