Our Brand Story
Parasol is a luxe resort brand founded by Alexandra Kotur, the former style director of American Vogue. Parasol is inspired by Alexandra’s love of travel and fashion and her desire to protect the health and beauty of her skin and her children’s skin from the damaging effects of the sun. She partnered with Tiffany Moller, a former lawyer, mother of three, and passionate traveler to create a line of sun protective clothing that would grace the pages of Vogue magazine but be synonymous with serious sun protection.
With the help of our new Creative Director, Fernanda Niven, whose career spans food, fashion and film, Parasol will soon launch it’s accessories and beauty emporium, featuring carefully selected products from hats, sunscreens and sunglasses, to provide the Parasol woman with all of the products she needs to enjoy guilt free days in sun-drenched climates.
At Parasol, we believe you should never have to sacrifice style for functionality. Our vision it to create a brand that gives you the freedom to chase the sun secure in the knowledge that you and your children are wearing the ultimate in sun protection.